Chevrolet Tries In Vain to be Cool!

…and fails pretty bad. There are sites like Buzzfeed that go on about goofy pictures and everything. It puts a laugh on a few zillion faces a day. Recently however I noticed one of the “feed” items was a blatant advertisement from Chevrolet focusing on how lame one’s carpool is. I will admit, I’m stoked they’re suggesting people carpool. Sadly, it seems that’s a rarity except maybe in places like Seattle.

Some of the pictures and labels kind of bug me. First reason is because Chevrolet isn’t actually being very funny. Second is because they really think very little of their customers or people that aren’t their customers. Another is the ongoing assumption that Chevrolet has that anybody in their customer knows or understand anything about public transit or alternates besides being dependent on one of their cars. So let’s take a look at a few of these pictures that Chevrolet thinks is hilarious through their disingenious use of a buzzfeed article.

Being they’ve taken a picture of the busiest Japanese Subway station, one of the busiest in the world and labeled it “you think public transit sounds exciting!” Here’s my simple response to Chevrolet about this particular image/animated gif.

First off, being that I’m not cowering in one of your subpar cages – I mean automobiles – and I’m out there with the community it is rather exciting thank you. I’ve met people I never would have otherwise. I’ve met people outside of my racial group (which automobiles tend to limit because you hide away from ever speaking to anybody outside of your circles). I’ve met others that have very unique lifestyles compared to mine. I met and was able to help out Jared one day because he was super short on a few bucks, and I knew he actually needed it because I know Jared now. I know the smiling lady, if not by name, by the friendly hellos we greet each other with when we are boarding the same bus. I know the hipster fixie rider who likes to skip the uphill. So yeah, the public transit is sweet. I’m not hiding away in one of your crappy cars, so thanks for pointing that out.

…but alas, why is that funny? Oh yeah, because you’re being condescending and treating transit users as if they’re second class citizens and lesser than your “auto dependent” users.

Then there is the next picture about pooping. Ya know, cuz’ that’s ALWAYS so freakin’ hilarious! Again, followed by my immediate thought and response.

So I guess add to the array of reasons to speed Chevy, Smoky and the Bandit wasn’t enough. Jeezum, could you pick a lamer, ancient and more recessively inane thing to post as an excuse for speeding.

Genius. Oh wait, no, the opposite of genius. Stupid.

The last image didn’t bother me so much as actually gross me out. Mainly because I see the result of fast food everyday. I’ve eaten the non-food crap they sell maybe a few times this last year now. I’m impressed by how they still sucker everybody they do into eating the shit. But hey, it isn’t particularly dishonest, the population makes an active decision.

So I only really have one response to the image titled “Every single one of your cupholders has fast cups in them”. No, no wait. I’ve got a few comments.

  1. Holy moly that is just sad.
  2. Stop eating that shit people. For your sake and everybody else’s.
  3. Clean up your car, have more respect for your things. Jeez.
  4. Wendy’s?  Well, I guess at least it isn’t McDonalds… but when comparing a pile of crap to a pile of crap it isn’t much of a stretch.

Anyway, it isn’t so much the behaviors they’r eattempting to make fun of. Those are mostly sad. What really irks me about the car companies these days, especially Chevrolet in this situation, is they’re dramatic increase in disingenous advertising. Attempting to make things just appear as user generated content or otherwise. By mere action belittling and assuming idiocy on part of the consumer. Maybe it’s my desire to not treat people like idiots, to encourage people to do better, or a number of other characteristics that I have that would never allow me to push such an advertising campaign. There’s a million other ads that are legit, honest and straight forward. For example, regardless of the shadiness of whatever companies…  at least their ads are well put together and not a disingenuous mess.

…and…

…and…

Anyway. Chevrolet, just forget it. You’re cars are lame, the population has voted more than once. The company had to be bailed out even in spite of buyers deciding against your cars. Way to impose yourself on the population. Shame on ya, an embarrassment for all Americans.

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